was selected as a success story of the Directorate General "Research and Innovation" under the European Commission
. The EC's "Environmental Technologies" unit recently shifted their approach and consequently changed its name to "Eco-innovation Unit" in order to reflect on the non-technological aspects of environmental changes. They refer to it as "adopting a systematic approach to eco-innovation" which involves thinking of business models, consumer behaviour and organizational change. SPREE project was chosen as a sucess story within this framework. The concept of servicizing and SPREE study is considered to be a ground-breaking approach in the area of the Circular Economy and Systematic eco-innovation.