The aim of the project is to identify potential “Servicizing Policy Packages” and simulate their effect on absolute decoupling of economic growth and resource use, within three sectors: water, mobility and agri-food. Servicizing Systems facilitate the transition from selling products to providing services. Such transactions include renting cars instead of buying them; contracting services of irrigation instead of acquiring irrigation systems; or securing server capacity instead of procuring computers.
Servicizing can provide an incentive for suppliers to increase the durability of the products by changing their business models and redesigning products. On the other hand, consumers are provided with the economic incentive to use products in a more efficient way. The fact that both production and consumption patterns can be truly modified, due to strong economic and financial incentives, can finally lead to absolute (and not only a relative) decoupling. Servicizing policy needs to identify what must change in moving to Servicizing Systems, for example on the business side (corporate strategies, marketing and sales approach and supply chains designs) and the consumer side (psychological aspects such as the ability to give up ownership of products).
The SPREE international consortium consists of 10 partners from 7 different Member states & Associated Countries (The UK, Sweden, The Netherlands, Spain, Lithuania, Finland and Israel) and has two sets of partners consisting of public bodies and leading research institutes. The coordinator of SPREE project is the Research Council of Lithuania. The Jerusalem Institute for Israel Studies (JIIS), Tel Aviv University (TAU) and Ben Gurion University of the Negev are the three Israeli partners involved in the project. The JIIS, together with TAU, is the scientific leader of SPREE project. The JIIS initiated the project and was responsible for the composition of the SPREE Consortium and the research proposal. The JIIS is in charge of the day-to-day management of the research, policy research aspects and targeted studies in the sectors of mobility and water.
The JIIS team includes Ms. Yael Marom, research and project manager and Prof. Eran Feitelson from the Hebrew University, a senior researcher and the scientific manager of the project. Dr. Dan Kaufmann, the head of the center for innovation and development policy at the JIIS and a senior lecturer at Ben Gurion University of the Negev will be in charge of the study on eco-innovation.
The SPREE project is constructed upon four key-elements: Conceptualization and detailed definition of Servicizing; Methodology that includes an advanced Agent Based Modelling (ABM) approach to structure and test options for Servicizing Systems and Policies; Case studies in the partners’ countries; and policy agenda. The key deliverables are 'Servicizing Policy Packages' that exploit existing synergies to achieve a truly sustainable economy where economic growth is decoupled from environmental impact, while achieving societal objectives such as an increased quality of life.
SPREE – Servicizing Policy for Research Efficient Economy - is a project within the Seventh Program and is co-funded by the European Union (Grant Agreement 308376). The project duration is from July 1, 2012 – June 30 30, 2015.
This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of the SPREE Consortium and can under no circumstances be regarded as reflecting the position of the European Union.
to view the project's website.
to view the SPREE factsheet.